The growing trend in local high street delis and specialist food shops is filling a gap in the market place which is not satisfied by the supermarkets.  These specialist shops can provide personal service and expertise based on a knowledge and passion for a variety of food products which are normally only available abroad.  They are often bursting at the seams with a wonderful cornucopia of fine foods and delicacies, but may only be frequented by a relatively small number of discerning customers.  It is important, therefore, for small businesses of this kind to not only maintain their loyal customers, but also to attract and encourage new customers too.