The importance of branding

Branding

“Branding” is defined as “the act of giving a company a particular design or symbol in order to advertise its products and services.”  However, branding is a valuable business tool that is too often not appreciated for its worth!  Most large multi-national companies have departments and staff dedicated to marketing and branding their products, so it is not surprising, then, that smaller businesses may think that branding is only for those companies with large marketing budgets.  Branding should not be dismissed as an unaffordable luxury since creating and managing a brand can cost as little or as much as you want it to!

Values

Once a new business has defined its brand values, and the needs and expectations of its customers, it can then start to build on its brand by consistently communicating its brand values.  Every possible contact with a customer or potential customer needs to reinforce the brand values.  Packaging like Deliwraps, therefore, can be used to both protect products and promote a business by carrying the name, logo, slogan or contact details etc. of the business.

Bespoke printed food wrappers

Your own design and logo can be printed on all our Delipwraps range of papers and paper bags. We have a ‘keep-it-simple’ philosophy and would recommend a single colour print with a step and repeat design, however we can also offer up to a 4 colour print design should this be your requirements. Prices will vary, so please contact us for more detailed information.

Bespoke printed or custom printed paper is our speciality! We are more than happy to offer help and advise on laying out your design and selecting the right paper for your needs. Simply send us your logo and we will take the image, repeat it across a sheet to give you a digital visual on how your finished sheet, bag or reel will look.

Trends

The growing trend in local high street delis and specialist food shops is filling a gap in the market place which is not satisfied by the supermarkets.  These specialist shops can provide personal service and expertise based on a knowledge and passion for a variety of food products which are normally only available abroad.  They are often bursting at the seams with a wonderful cornucopia of fine foods and delicacies, but may only be frequented by a relatively small number of discerning customers.  It is important, therefore, for small businesses of this kind to not only maintain their loyal customers, but also to attract and encourage new customers too.  

Branded product types

The growing trend in local high street delis and specialist food shops is filling a gap in the market place which is not satisfied by the supermarkets.  These specialist shops can provide personal service and expertise based on a knowledge and passion for a variety of food products which are normally only available abroad.  They are often bursting at the seams with a wonderful cornucopia of fine foods and delicacies, but may only be frequented by a relatively small number of discerning customers.  It is important, therefore, for small businesses of this kind to not only maintain their loyal customers, but also to attract and encourage new customers too.  

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