Part of your video game return to Madden will be celebrating Nike's iconic Bo Knows campaign. Take us back to the beginning. How did the brand introduce the Madden nfl 22 coins concept for Bo Knows to you?
We came across Bo Knows accidentally. Writers, directors, sketchers -- we were sitting around going over some storyboards for our next shoot. We wanted to cut the length because it seemed just a bit too long. Everyone was giving their opinions about this or that. I was thinking, "Why can't we do this? ... What's the reason? Why shouldn't we take this idea and move it across here, add this here, join it, with a cut of 5 or 6 seconds?' They glanced at me then said "Wow. It's probably a good idea.' Then somebody across the table glanced to me and said 'Bo Knows!' The phrase stuck. Nobody sat down and washed their heads or stayed up all night thinking of that catchphrase. The incident just occurred while sitting around the table at war, discussing shootings.
Prior to getting a signature shoe, for instance, the Nike Air Bo Turf, in 1990, you headlined by wearing the Nike Air Trainer 3, which became the buy mut coins madden 22 name of your shoe. What are your favorite memories concerning the Air Trainer 3?